Samar Qupti Intervention at 2023 Ophir Awards
Massive media coverage ensued due to our work devising a red-carpet moment at the 2023 Israeli Film Awards, where Samar Qupti, nominated for Best Supporting Actress for her role in “The Future,” brought bereaved mother Watfa Jabali, whose 26-year-old son was murdered before her eyes and one of the founders of the “Mothers for Life” movement, as her plus-one. Samar wore a white dress with bullet holes in protest against gun violence in Palestinian communities in Israel and recruited major celebrities to wear black bracelets in solidarity. Although Samar did not win the award, her and Jabali’s resolute stance together on the red carpet captured the hearts and minds of the press and the industry.